Yavi Madurai
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Recent activity by Yavi Madurai-
So the content plan has been drawn up and you have linked the relevant holiday periods to the activation calendar now what? People are in holiday mode and mood ... why would anyone want to read an...
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When developing a content plan for the year 2 things are crucial to the effectiveness of the strategy : 1. Keep the content relevant - this means that no matter what the industry your business ope...
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Facebook is the most easily adaptable of all social media platforms and this adaptability lends itself to seamless and endless marketing opportunities. But the one thing I have learnt in doing soc...
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Marketing cannot be done in isolation - it MUST link to the strategic goals and achieve the returns and contribute to that. All efforts need to be linked and need to be leveraged in various spaces...
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The secret to marketing is having FOMO ... just remember that! If you are not looking externally to ensure that your brand and products need to be part of what people are talking about what they a...
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Finally the reason why the Marketing aspect of a business is journey because it is cyclical : The Marketing Strategy process involves the following steps : 1. Understand your customer - its ALL ab...
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Apply the 7 P's of marketing (my preference for the number of P's there are in Marketing these days) to ensure your strategy and implementation is aligned to your core strategy : P - Place : what ...
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More breaking down : Marketing has 6 functions : 1. Marketing 2. PR & Media 3. Advertising 4. Events & Activations 5. Strategic alignments 6. CSI initiatives (if applicable)
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Lets break that down a bit : Marketing has 5 elements : 1. Offline -Print -Broadcast -In-person 2. Online -Digital media -Social media 3. In our case - it may have a Pan African strategy if that i...
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Marketing as a strategic initiative and function within the operational efficiency of a company has elements phases and functions. It is crucial to remember that Marketing is a continous journey o...