Sarah Murray
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Recent activity by Sarah Murray-
There are 3 main steps in building a great content strategy. Research being the first phase is perhaps the most important because it’s going to give you the information you need to fuel the rest o...
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That is a fantastic alternative GameChanger! I love the idea of keeping it in-house and changing it up to bring different personality into the posts.
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On plan C of the article-Outsourcing. I think you need to alsodefine the value outsourcing brings. Don’t get me wrong outsourcing can be a huge relief to the busy entrepreneur’s mind. But don’t mi...
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Another point is to look for a specialty in your industry: Find specialist writers. If you have a technical industry such as manufacturing medicineor even marketing a specialized writer can bring ...
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I've found that content creation can get a bit out of hand especially if you’ve made the brave decision to outsource some of the work. And if you go at it blindly expecting it to be a breeze you’r...
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Agreed
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So although it may seem overwhelming overcoming the main challenges that small businesses face involves a number of key actions: 1. Use software to manage your cashflow and keep money rolling in 2...
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Small business owners can be so busy they forget to keep up with what’s current in their sector. It takes so much time just to keep on top of the work that blue-sky thinking can seem an unnecessar...
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Overheads are a big small business issue and excessive overheads have driven many otherwise good companies to the wall. Resolving them involves paying close attention to what customers actually wa...
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Once you start employing employee buy-in is very important for small businesses in particular as there tend to be fewer of them and apathy has a greater impact. There’s a real need to understand w...