SimplyBiz Admin
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Articles
Recent activity by SimplyBiz Admin-
Customer Segmentation Strategies
The essence of customer segmentation is identifying different types of customer behaviors, needs and wants. This helps the small business to improve its product and service offerings and to devel...
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Customer loyalty programmes
Loyalty or reward programmes come in different formats and vary in terms of the extent to which they ‘give back’ to customers. Benefits include an advance warning of sales and specials, discounts...
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Face-to-Face communication
Many small and medium-sized businesses have a presence on social media platforms like Facebook, Twitter, and LinkedIn. These are used to profile the company and its services or recruit new talen...
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5 Steps to improving survey feedback you get
Every organization values feedback. But what's the best way to make sure it's high quality? Here are 5 steps to guide you: Never forget this simple question: Can our (prospective) customer pay f...
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7 steps on how to perk up your post-holiday blues
How will you beat the January blues? This month is often very dead for small businesses even in a good economy. Business is slowly kicking off, employee and staff morale still needs to be motivat...
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Customers are an integral part of your business
Most business owners often focus on the money and not the customer who brings the money. Your customers/clients are an integral part of your business. As a small business owner, you need to look ...
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Changing your attitude to customer complaints
Because customer complaints are an inescapable part of doing business, small business owners should not be fearful or resentful when customers complain. Instead, small business owners’ focus shou...
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Buy local campaigns as a marketing tool
Buy local campaigns encourage customers to purchase locally produced goods and services instead of those from other regions or countries. They are usually touted as ways to support and protect lo...
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Can being a copycat help your business?
The pressure to be fresh and original can be unrelenting for small business owners who are trying to survive and grow their business. There may come a point where small business owners ask themse...
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Strategic alliance vs competition
A strategic alliance is an arrangement between two companies to gain additional business by combining their resources. Entrepreneurship and the business sphere is a very competitive industry thus...