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Articles

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  • How to research a business opportunity

    Protect yourself by understanding what a business opportunity really is and the steps you should take to ensure that you've found the best opportunity available. An opportunity to strengthen your...

  • Creating a high impact company blog

    Company blogs exist to promote the business and are targeted primarily at existing and potential customers and employees. For small businesses owners who already have a company website, a blog is...

  • Making LinkedIn work for your small business

    LinkedIn is commonly touted as a strategic social media tool for professionals and small business owners. But for many users (and even non-users) in South Africa and elsewhere, the power ...

  • Product vs Service

    Is there really a distinction in value between selling a product and providing a service? There is a constant debate about what’s easier to sell between intangible and tangible products. Tangible...

  • Bigger Network = Broadened Knowledge

    Effective networking isn’t a result of luck, it requires hard work and persistence. Connecting and interacting with other business owners will help you generate new ideas and allow you to ...

  • Business Pitch

    As a business owner, you may understand the vision and mission of your business, but articulating that to potential investors is not that simple. Here are some tips to help you pitch your busines...

  • The golden rules of negotiating

    The aim of a negotiation is to come to an agreement about a proposal, and the way to do this is to build value in your offer. Here are some key rules to keep in mind: Always start the negotiat...

  • Facebook holiday marketing tips

    When approaching any of the holiday times of the year, small business owners should take advantage of every opportunity to market their business. Social media platforms like Facebook give you eas...

  • Sales tips for the festive season

    This time of the year creates great opportunities for you to solidify the relationship you have with your existing customer base and hopefully attract new ones through great referrals. Here are s...

  • How to make a personal connection with customers

    Loyalty is a key asset to any business. Business owners seek loyalty from their employees and customers. Like in any relationship, loyalty comes through making personal connections. Here’s how y...