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Articles

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  • Build Relationships Not Walls!

    What is the key element of business success? Now there’s a question that could lead to a multitude of different answers: A great product; a positive cash flow; a solid business plan; financial bac...

  • Should every business have a facebook business page?

      To have or not to have? Being an entrepreneur is a never ending list of things to do…is running a Facebook page really worth adding to the list? Why you should A business page on Facebook is your...

  • Customer relationship management software

    Customer relationship management (CRM) software can be a useful tool for small business owners, automating certain tasks so that less time is spent on them and efforts can be concentrated elsewhe...

  • The Marketing Plan

    The marketing plan has been designed to help you develop a marketing strategy that will work for your business and the product/service range you offer. Remember that you cannot be all things to eve...

  • Getting recognised: Build your brand

    Brand building for large companies is often about throwing their weight, and financial muscle, behind activities that raise awareness and understanding of the products and services.   Small comp...

  • Efficiency & Productivity

    There are really only two ways to improve your profit margin, either you must increase your price or reduce your costs. The former is always subject to the customer’s willingness to pay, especia...

  • Customer Segmentation Strategies

    The essence of customer segmentation is identifying different types of customer behaviors, needs and wants. This helps the small business to improve its product and service offerings and to devel...

  • How I became the perfect customer

    I have followed the Organic, Natural and Whole-Food Emporium from its early days when you ordered online and collected from a sparse house-come-office situated next to a garage in Bryanston. Debb...

  • Adapt or Die. What is Business Model Innovation

    Business models have evolved a great deal over the past few years. Technology has enabled businesses to have a wider reach and compete globally. Making your business adaptable is one of the key w...

  • How We Raised R32 Million In Under 14 Days Using Crowdfunding

    Want to know how Intergreatme raised R32 million in under two weeks? Want to understand how crowdfunding works and how you can use it to raise funds for your business? Our Masterclass features Luke...