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Articles

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  • Choosing a name for your small business

    After all the hard work of planning, conducting research and fundraising, the small business owner may be forgiven for thinking that choosing a name for the business will be easy. There are those...

  • Successful Strategy Execution

    Small business owners often have different strategies in place for marketing, human resource management, pricing, IT and many other aspects of their business operations. The strategies can be exp...

  • Green cleaning the office makes sense and cents.

    Going green at the office means more than simply buying a few pot plants or recycling paper. Potentially toxic pollutants are in seemingly innocuous products such as the dishwashing liquid or the...

  • Using Online Services to Streamline your Business

    Online business tools can offer you greater flexibility and the ability to collaborate more efficiently. It is easy to get caught up in the hype of online and cloud computing services that promi...

  • Customer relationship management software

    Customer relationship management (CRM) software can be a useful tool for small business owners, automating certain tasks so that less time is spent on them and efforts can be concentrated elsewhe...

  • What Customers Want

    I recently watched a re-run of the movie “What Women Want” starring Mel Gibson. It’s an excellent comedy, raising the ultimate unanswerable question. Every husband will testify to this. It seems ...

  • Customer Segmentation Strategies

    The essence of customer segmentation is identifying different types of customer behaviors, needs and wants. This helps the small business to improve its product and service offerings and to devel...

  • Kiss it Better

    Simplicity and convenience are becoming the new black. Traffic considerations mean that we prefer to shop locally, or even better, at the petrol station. (Woolies and Engen! What an inspired comb...

  • Cash Flow: Things I Learned the Hard Way

    The cash flow equation is really simple: Money in, minus money out, equals X. The ‘X’ factor is perhaps the single most important factor in determining whether or not a business will survive the ...

  • Making working from home work

    Working from home is great when it works – you can wear what you want and pretty much do what you want. But there are also bad days when the interruptions and distractions keep getting in the way ...