SimplyBiz Admin
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Articles
Recent activity by SimplyBiz Admin-
The innovative small business
Innovation can be defined as the introduction of something new. It can be gradual or radical, hence small business owners do not always have to come up with a game-changing, revolutionary idea to...
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Buy local campaigns as a marketing tool
Buy local campaigns encourage customers to purchase locally produced goods and services instead of those from other regions or countries. They are usually touted as ways to support and protect lo...
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Strategic alliance vs competition
A strategic alliance is an arrangement between two companies to gain additional business by combining their resources. Entrepreneurship and the business sphere is a very competitive industry thus...
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Can being a copycat help your business?
The pressure to be fresh and original can be unrelenting for small business owners who are trying to survive and grow their business. There may come a point where small business owners ask themse...
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Changing your attitude to customer complaints
Because customer complaints are an inescapable part of doing business, small business owners should not be fearful or resentful when customers complain. Instead, small business owners’ focus shou...
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Customers are an integral part of your business
Most business owners often focus on the money and not the customer who brings the money. Your customers/clients are an integral part of your business. As a small business owner, you need to look ...
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Customer loyalty programmes
Loyalty or reward programmes come in different formats and vary in terms of the extent to which they ‘give back’ to customers. Benefits include an advance warning of sales and specials, discounts...
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Face-to-Face communication
Many small and medium-sized businesses have a presence on social media platforms like Facebook, Twitter, and LinkedIn. These are used to profile the company and its services or recruit new talen...
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Repeat business – creating a stable customer base
Winning repeat business from your customers makes sense on many levels Not only does this smooth out your sales and income if they buy regularly, but it is also far less expensive to retain custo...
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Looking back to plan ahead
This is the time to reflect upon all your business objectives for 2011 and how far you’ve come in achieving them. Depending on the outcomes this might not necessarily be a pleasant task. However ...