As a business owner, you often understand the vision and mission for your business, but articulating that to potential investors is not that simple. Here are some tips to help you pitch your business:
Keep it short:
Eliminate insignificant details and keep your pitch brief and straight to the point.
Pitch to the right investors:
Pick people who really know your business. They are already interested; give them a reason to take that step further and invest in your business.
Understand your market:
Investors need to know that you are clear with the field, understand your market and know how to offer something different.
It is more than a statistic. How many customers do you have, your revenue, your cash flows, and many other details should be presented in detail?
Show off your experience:
Show your investors that you have expertise within your industry and any other related field.
Investors will like assets. Intellectual property like your trademark or patent will be very interesting for investors.
Declare your commitment to the possible partnership. Make sure that your investors know you’re also investing your money on the business.
Investors will like your confidence on sales rise. Explain it using realistic calculation and measurement.
Your plan for the money:
Clearly elaborate how their money will help the business, and how they will earn profits from there. What are some great tips and tricks from your experience?
This article has been re-purposed for this blog. The original article may be sourced from Harvard Entrepreneurship