As the business owner, you aren’t always available to communicate with existing and potential clients. This is why you need employees that embody your brand and are advocates for your vision and mission. Here are some pointers to help you:
- Recruit people whose personal purpose aligns with your brand. Let them live both brands.
- Enhance personal and broader brand alignment by developing staff skills. Keep them growing.
- Manage your relationship with staff closely. They are human, be wise.
- Realise that as an entrepreneur you are a visionary and making a difference.
Are your employees your key brand advocates?
This post has been repurposed for this blog. Original article can be sourced from: Entrepreneur Mag