Use your customers as your marketers

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Allow your customers to help you drive your marketing strategy, they are an authentic representation of how your product/service is perceived in the market. Here are three ways to work customers into your marketing efforts:

Reward your customers

Inviting customers to tell you what they think of your product directly on your website, Instagram, Pinterest, Twitter or other platforms, is a meaningful way of showing you care.

Use the feedback you get from them as content on your website / social media platforms, this shows that you value their opinion and they feel like they are part of the brand.

Let customers share inventive ways they’re using your product and allow your customers to create and share stories about your brand.

There is nothing more authentic than learning about how real people use a product and how it has changed their lives. You will learn a lot about your market from the way people define your brand. For example, if you are a fashion business, consider inviting customers who have purchased one of your items to share/post photos of them wearing the item.

Enable customers to create your marketing material

Responding and engaging directly with your customers on social media and other platforms establishes an emotional attachment to your brand. Often the comments or photos they produce can be your best marketing material. They will speak on behalf of your brand on their networks and this will increase your brand awareness.

Post By: SimplyBiz

 

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41 comments
  • If you want people to share information about your company what information should you share? It depends on your product and marketing goals. But I’d start by thinking through what information your marketing team needs to do their job. Some things you might want to consider. Your message.Can your customers describe your product or service in one sentence? How about your brand attributes? Give them the information they need to clearly explain to someone else who you are and why you’re awesome. How would they introduce you to a friend? Your customers.What are the things that connect the people who use your product or service? Is there an identifying trait or characteristic? Help them see how they are connected to your company and they will be able to identify others with the same potential link. Your market.What is the problem you are solving and why is it important to the world we live in today. Help your customers see and feel the problem that they are themselves facing and they will be able to identify it for other people as well. A detailed PowerPoint presentation might be a good way to share this information with your marketing team but it’s probably not the best way to communicate with your customers. Instead consider how you can embed this information within your already existing customer interactions.
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  • Yes this whole discussion has the alter ego of not only having good word-of-mouth feedback about your company products and service but the reverse. Bad mouthing or just being less than complimentary and this must keep us even more focused on a customer centric mindset and culture in our businesses
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  • I dont know if its just me but the joy of LOVING your customers can be strained when youfeel you have over-delivered and bent over backwards and this is less than appreciated and there is a constant squabbling about price etc. I agree Andrew you cant please everyone so creating a polarising product is the way to stand out
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  • A positive and optimistic outlook is vital when asking customers questions like WHY CHECKERS because the answers can be painful so ... chin up and use all the feedback as learnings no matter how personal
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  • Exactly what happened to IM PLEASED TO SEE YOU HAVE A GOOD DAY The other day i walked into a new popular restaurant without a booking. Really..... it was like i'd committed the ultimate sin How dare I and Who do i think i am.? No Theres someone leaving have a drink nice to have you how did you hear about us? have you seen the menu? etc etc. Unsurpisingly I left ... I know lots of restaurants that are pleased to see me
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  • As marketers we are always in need of more resources and bandwidth to see the results we know are possible. Outsourcing your marketing plans to your customers can help you meet those goals. Arm them with the tools and information they need motivate them with incentives they value and then allow them the freedom to reach new customers in their own way and you will be celebrating success together. Best of all when you begin to value the same outcome their connection to your company will only deepen. You’ll not only extend your brand’s reach but also your customer retention.
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  • Use customer reviews and testimonials as promotional material.One of the most powerful ways of showing off your customer service and improving the selling points of your brand according to the Income Store is to show off your customer reviews and testimonials in your promotional material. People trust peer reviews about as much as they’d trust personal recommendations from friends and family members so as long as you give great customer service you can reap the benefits of positive reviews here and then include them in your various onsite or offsite means of promotion. This will demonstrate your care for your customers and sell your brand on your behalf.
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  • Create buzz with over-the-top customer service.You can also create some organic possibly even viral buzz for your brand bydelivering over-the-top customer serviceto one or more of your best customers. For example if one of your customers had a bad experience at your restaurant you can invite them back for a celebration with free food for all their friends. Such an experience will certainly make up for any bad taste in their mouth and the customer and his/her friends will be likely to talk about the experience on social media further increasing your reach. You don’t have to spend a lot of money here—you just have to create an unforgettable experience.
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  • Bill Macaitis CMO of the $2.8 billion communications tool company Slack The voice of the customer has never been stronger with the rise of social ” he explains. “Companies are increasingly understanding the power of word-of mouth marketing and how that begins and ends with a great experience for their customers. More companies will move toward customer-centric metrics.” Business leaders are realizing thatcustomer engagementis key to improving business decisions.
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  • McDonald’s starts to clean up its image…with the help of its customers. McDonald’s is also in the middle of a turnaround—and listening to customer feedback has been key to some early wins. The company isrespondingto changing customer tastes by serving only chicken that isn’t raised with antibiotics. The fast-food chain also announced that it is offering milk from cows not treated with an artificial growth hormone. On the international side the Golden Arches announced that it will be expanding its all-day breakfast menu to the Gold Coast—a move that was informed by customer feedback. “We are always listening and taking on feedback from our customers and all-day breakfast was one that people are always asking of us ”saysMark Lollback chief marketing officer of the company. Microsoft shifts its focus to customer love. Microsoft CEO Satya Nadella wants to change the culture at his company. He said that as part of the company’s new corporate mission Microsoft is focusing less on things like revenue and profit. Instead Nadella wants to focus on “leading indicators of success” such ascustomer love. “Nadella thinks that Microsoft needs to focus less on profit for profit’s sake and more on building stuff that people love ” reportsBusiness Insider’s Matt Weinberger. “If people love Microsoft products the rest will fall into place.”
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  • So guys here's my closing thought for the day... and it been amazing If people love your products service and attitude the rest will fall into place Remeber #customerlove
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