Every organization values feedback. But what's the best way to make sure it's high quality?
Here are 5 steps to guide you:
Never forget this simple question: Can our (prospective) customer pay for this?
It's important to think about whether your new product solves a customer's problem. But your solution only matters if
(a) your customers can afford it, and
(b) you can profit from it.
Cultivate a network of feedback providers:
Use focus groups and feedback sessions to solicit feedback from your existing and potential clients. Expose participants to the problem you're potentially solving for them and provide a clear definition of what you want to achieve through their feedback.
Grade your feedback providers:
Develop attributes through which you will grade the quality of feedback you receive: the content of comments, the ability to appraise a product's potential value and open-mindedness to new ideas.
Develop a visual method for blending qualitative and quantitative feedback:
This will help you paint a picture of what you ultimately want to achieve.
Find out how potential customers would actually use the products if they had them:
Paint a picture of how your product/service will fit into your customer’s lives, how would they use it and how will it benefit them.
This post has been repurposed for this blog. Original article can be sourced from Inc.com Image courtesy of [Free Digital Photos] / FreeDigitalPhotos.net