Every organization values feedback. But what's the best way to make sure it's high quality? Here are 5 steps to guide you:
Never forget this simple question: Can our (prospective) customer pay for this? It's important to think about whether your new product solves a customer's problem. But your solution only matters if (a) your customers can afford it, and (b) you can profit from it.
Cultivate a network of feedback providers: Use focus groups and feedback sessions to solicit feedback from your existing and potential clients. Expose participants to the problem you're potentially solving for them and provide a clear definition of what you want to achieve through their feedback.
Grade your feedback providers: Develop attributes through which you will grade the quality of feedback you receive: the content of comments, the ability to appraise a product's potential value and open-mindedness to new ideas.
Develop a visual method for blending qualitative and quantitative feedback: This will help you paint a picture of what you ultimately want to achieve.
Find out how potential customers would actually use the products if they had them: Paint a picture of how your product/service will fit into your customer’s lives, how would they use it and how will it benefit them.